Gold Peak: Sense of Home

Steeped In Style & Tradition

The Ask

Help establish Gold Peak as not just a thirst-quenching beverage, but as a lifestyle brand for friends and family of Condé Nast, influencers who love to entertain in high style.

The Answer

23 Stories composed a program called Sense of Home, a video, print and digital series for Vanity Fair, Self, Glamour, Bon Appétit, and Condé Nast Traveler, unveiled in two stages and profiling the seasonal home entertaining traditions of influencers. In five videos, called “Open House,” influencers from the worlds of lifestyle and design open up their homes and share the seasonal entertaining traditions that help create a sense of home with their friends, families, and loved ones. Each “Open House” video is accompanied by a print and digital profile of the influencer, as well as three serviceable articles: one how-to video related to the event, one recipe, and one home entertaining how-to.

The Outcome

Gold Peak content captured audiences hungry for information on food, entertaining and style: Seasons 1-3 Articles on Vanity Fair, Bon Appétit, and Self reported nearly 2.3MM views; a total engagement time of 324k in minutes across all content; 33 seconds of average engagement time in seconds per Article; and drove more page views and total engaged time than 70% of all branded content. Seasons 1-3 Videos shown across these three brands, also reported over 60% of video viewers reaching 50% video completion.